Customer Experience Consulting

Elevate Your Customer Experience & Boost Business Growth

At SHE Leads Group, we understand that customer experience (CX) can make or break a business. While large organizations invest heavily in CX, solo entrepreneurs and small businesses deserve the same competitive edge. That’s why we’ve integrated the customer experience consulting expertise of The Voice Customer Experience into SHE Leads Group.

Why Customer Experience Matters

Customer experience directly impacts referral marketing, customer retention, and brand reputation. Without positive experiences, even the best marketing strategies fall short. Businesses that prioritize CX see improved satisfaction, stronger loyalty, and increased referrals.

Common Business Challenges We Solve:

Declining customer satisfaction and negative online reviews.
Growth-related customer service challenges leading to poor feedback.
Increased marketing spend without strong conversion rates.
Lower customer retention and reduced repeat business.

Our Customer Experience Process

Step 1: Complimentary Consultation

To ensure we are the right fit for your organization, SHE Leads Group offers a complimentary phone consultation. We take the time to understand your customer experience goals and will only take on clients where our expertise can provide real value.

Common Goals of Our Clients:

Understanding their ideal customer and target market.
Analyzing competition to capture more market share.
Increasing website conversions and inquiries.
Enhancing customer satisfaction and retention.
Strengthening online presence and social media engagement.
Boosting referrals and repeat business.
Creating a cohesive brand experience that fosters loyalty.

Step 2: Customized Proposal

Based on your business goals, we provide a detailed estimate outlining our recommendations, followed by a discussion to answer any questions before moving forward.

Step 3: In-Depth Business Analysis

Upon engagement, we conduct a stakeholder meeting to map the customer journey, assess marketing materials, and analyze touchpoints—from awareness to post-purchase engagement. We review everything your customers see, including ads, emails, invoices, and more.

What to Prepare for This Meeting:

Marketing materials (ads, mailers, newsletters, etc.).
Reports (retention, sales, Google Analytics, surveys, etc.).
Website and digital presence review.
Online reviews and social media insights.

Step 4: Secret Shopping & Customer Experience Audits

For businesses wanting deeper insights, we offer secret shopping services (online, phone, or in-person). These audits go beyond reports—they include actionable recommendations for improvement.

Areas We Assess:

First impressions of physical locations.
Email and phone etiquette.
Sales and customer service interactions.
Professionalism and brand consistency.
Competitive analysis: Identifying what you do better than competitors and where improvements are needed.

If training gaps are identified, SHE Leads Group provides customized customer service training to enhance staff performance.

Step 5: Data Analysis & Strategy Development

We analyze all collected data, identifying key customer experience gaps and opportunities. Our findings lead to a comprehensive action plan to achieve your goals.

Step 6: Plan of Action & Implementation Support

We meet again for a strategic planning session, reviewing the action plan and ensuring alignment across all marketing and customer engagement efforts. Many organizations work with multiple providers in silos—our action plan serves as a unifying strategy to align all teams.

Our Trusted Network of Experts Includes:

Website design & usability specialists.
Branding & graphic design professionals.
SEO & PPC experts.
Social media marketing strategists.
Traditional advertising & media consultants.
Sales coaches & trainers.
Full-service marketing agencies.

Step 7: Ongoing Support & Follow-Up

Some clients retain our services to oversee implementation, while others execute the plan independently. Either way, we stay connected, ensuring success and providing ongoing support when needed. We celebrate your results and remain a resource for continuous improvement.

Expert Guidance from Beth Boen

With 40 years of experience in marketing, sales, and customer service, Beth Boen has helped countless businesses transform their customer experience strategies. Through proven evaluation techniques, SHE Leads Group provides tailored solutions to enhance customer satisfaction and loyalty.

Get a Complimentary Consultation

We offer custom consulting solutions to fit your business needs. Schedule a complimentary customer experience consultation today and discover how small changes can lead to significant business growth.

Contact us today at beth@sheleadsgroup.com

The VOICE Customer Experience has given us great advice to grow our business. One of the best pieces of advice was to get an answering service. We provide promotional products and when prospects call, they want to talk to someone right then and there. If we are not available to answer the phone, we could lose the sale and the prospect goes on to the next promotional products company on their list. Contracting with an answering service has paid for itself many times over and produced thousands of dollars in additional revenue.

Suzanne Mitchell Zamar Screen Printing, Inc.

What does SHE stand for?

SHE is more than a leads group - SHE Leads Group exists to support women in business development roles. SHE Members are women in business who appreciate the role many women have being a full-time caregiver to loved ones and advancing their full-time career or business. The letters “S H E” stand for Supporting Heart & Enterprise ®. Heart is our families, or anything near and dear and personal to us. Enterprise is our business or career. Members are expected to uphold the values and culture for which SHE stands. Every member of SHE Leads Group should desire to be a resource to each other. SHE Leads Group is more than just a leads group. We are a group of supportive women who truly want to help others in any way possible.